As a team leader who has juggled both personal sales and building a high-performing team, I know the weight you’re carrying.

Some days, you’re chasing your own targets.
Other days, you’re guiding your agents.

And many days… it feels like you’re doing everything alone.

But you don’t have to.

Imagine stepping into a stronger platform where your leadership is supported, your team is empowered, and your growth becomes predictable.

With our PG Success Road Map and my proven #Toolkit Training, you’ll have everything you need to duplicate your success, develop stronger leaders under you, and scale your team to new heights.

Stop leading in isolation.

Join a leader who’s already achieving exceptional results with systems that work.

Together, we’ll build a legacy that is scalable, sustainable, and truly rewarding.

Donny Lee
+65 9369 9635
ERA Advisory Group Division Director
ERA Millionaire x3
ERA Company Trainer
Founder Donny Lee Advisory
Preeminent Group

Become an ERA Team Leader

Ask Yourself These

We’re now leading teams in an AI-driven real estate world — where speed, data, and technology determine who rises and who falls.

And if you’re still trying to lead with old tools, outdated processes, and manual work… you’ll soon feel the gap.

That’s why today’s leaders need more than experience —

They need the right platform, the right tools, and the right support.

With ERA’s Sales+ app, you and your team gain:

Real-time market insights
AI-powered pricing analysis
Automated prospecting tools
Smart follow-up systems
Digital presentation decks
Lead management that keeps your pipeline full

In short: you sell smarter, faster, and with absolute clarity.

Combine this with my PG Success Road Map and #Toolkit Training, and you get a complete system designed to help leaders:

Duplicate their success
Empower agents with tech-driven precision
Increase closings through better data
Scale teams without burning out
Stay at the forefront of the industry

If you’ve ever felt like you’re working hard but not working smart, this is your turning point.
Join me — and let’s build a future-ready team that wins in the AI era.

If even one of these statements speaks to you, then it’s clear you’re ready for a transformation.
And with my leadership, the Sales+ ecosystem, and our proven success frameworks, I can help you get there.

What does an ERA team leader do?

At ERA, a team leader is any agent who leads other agents. It can be someone with one or two agents, all the way up to a Division Director running a big division. An ERA team leader still sells, and also builds a team. You find good people, train them, and help them close deals. You earn from your own sales and from your team's deals.

The more agents you help to succeed, the bigger your income and your team can grow. Donny will walk you through exactly how team earnings work at ERA in your private talk.

Why lead your team with Donny Lee Advisory?

I started building my team in my second year in property. In 2019 we had 30 agents. Today Donny Lee Advisory has about 150 agents in ERA's Preeminent Group.

I am a Division Director at ERA, an ERA company trainer, and part of the Preeminent Group executive team. I have grown leaders, not just agents. Our team leaders include Velisa Leong, Richard Tan and Jacky Zhou.

When you lead with us, you don't lead alone.

What you get as a team leader

The PG Success Road Map. The step-by-step plan Preeminent Group leaders use to grow their teams.

Toolkit Training for your agents. Your agents learn the same system, so you don't have to train everyone from zero yourself.

One-to-one leadership coaching. Your own plan for recruiting, training and keeping your agents, reviewed with Donny.

Recruitment support. Career talks and RES exam support help bring new people into your team.

The ERA Sales+ app. Data and tools for you and your whole team.

A big network. Preeminent Group's training, events and the GRABPro app.

Your ERA career path

You start as an agent. When you bring in your first one or two agents, you are already a team leader. As your team grows, you can step up to lead your own division and grow through ERA's Division Director titles. Each step comes with a bigger team and bigger rewards.

I have walked this path myself, from new agent to Division Director. I will show you what the next step looks like for you, and what it takes to get there.

Already leading a team at another agency?

You can move to ERA and keep building. Each of your agents keeps their own CEA registration and moves it to ERA. We help you plan the move around notice periods, so your team keeps selling while you switch.

Questions team leaders ask

Can I bring my team with me?

Yes. Each agent moves their own CEA registration to ERA. Fill in the form below and Donny will help you plan the timing.

Do I keep doing my own sales?

Yes. Most team leaders keep selling while they build their team.

How do team leader earnings work at ERA?

You earn from your own deals and from your team's deals. The details depend on your role and ERA's scheme. Donny will explain them in your private talk.

I'm not a team leader yet. Can I still start?

Yes. You become a team leader as soon as you lead your first agent. Many of our team leaders started as agents in our team. We show you how to recruit and lead your first agents.

Book a private talk with Donny

Tell us where you are now and where you want your team to be. Fill in the form below and Donny will contact you.

This could possibly be the most important turning point in your career!